ZIPPO OPENS ITS FIRST U.S. FULL-LINE RETAIL STORE IN LAS VEGAS
Zippo to sell full range of lighter products, apparel, fragrances and leather goods at Luxor Hotel & Casino
BRADFORD, Pa., February 19, 2014 – Zippo, one of the world’s most recognized brands, is opening its first US-based retail store at the Luxor Hotel and Casino in Las Vegas, this April. After continuous success with their 14 concept store locations in China, Zippo is bringing the full retail concept to the United States.
The new store is a joint project of Zippo, its distributor in the travel retail market, Sourcing Network International (SNI), and Luxor Retail Operations. CITRA Inc., Zippo's global Duty Free and Travel Retail representative, will be supervising this new endeavor.
“Casinos represent an untouched, yet promising retail medium for Zippo, especially considering that Zippo windproof lighters in the luck and gambling category are perennial best sellers,” said Mark Paup, Zippo Vice-president of Sales and Marketing. “We are excited to work with Luxor and SNI expand our reach and introduce our products to a new audience.”
“We are thrilled to add Zippo to our collection of retail options at the Luxor Hotel and Casino in Las Vegas, and look forward to working with both Zippo and SNI as we open the first store of its kind,” said Brett Shannon, Luxor Director of Retail Operations. The new facility will be staffed and managed by the Luxor division.
To help bring this iconic development to life, Zippo has partnered with (SNI), a distributor of high-value items to retail locations in casinos, airports, hotels, and other tourist destinations, to exclusively supply source Zippo product. Several of the products will be custom designs and exclusive to the new store.
Based in Bensalem, Pa., SNI services products to over 150 American casinos. Under its agreement with Zippo, SNI is tasked with opening a Zippo concept store or securing product displays in as many 150 partner locations as possible. Zippo’s presence in each chosen casino will range from the size of one display case to an entire store section. In some cases, SNI will station its own personnel for sales support.
“It has traditionally been difficult to find affordable luxury brands in American casinos, but we plan to change that by introducing Zippo products to as many of them as possible,” explained SNI CEO Todd Cohen. “Zippo is a name that conjures images of Americana, and its products are set apart by their authenticity and utility.”
SNI EVP, Randall Cohen continued, “we are truly excited to be working with Zippo, a true American icon, and are confident that their new Zippo-branded lifestyle line of accessories will be a sure hit throughout gaming retail.”
Zippo plans to feature the bulk of its expanding product line at the inaugural Luxor Hotel and Casino retail store, including windproof lighters and lighter products, apparel, bags, fragrances, and small leather goods.
The Luxor location is the first of three stores planned to open in Las Vegas in the coming year. Product offerings destine for future casinos will vary by location.
One of the most recognized brands in the world, Zippo was founded in the fall of 1932 by George G. Blaisdell in Bradford, PA, where it has manufactured over 500 million windproof lighters. With the exception of improvements to the flint wheel and modifications in case finishes, the product remains unchanged and is backed by the company’s famous lifetime guarantee – "It works, or we fix it free.™" Zippo’s diverse product line includes lighter accessories; butane candle lighters; watches, fragrance, and lifestyle accessories for men; and a robust line of heat and flame products for outdoor enthusiasts. Zippo markets in over 160 countries and also owns the Ronson brand of lighters and fuel and W.R. Case and Sons Cutlery Company, both based in Bradford, PA. For more information, visit Zippo.com.