New B-ICONIC Store Opens at Bally's Las Vegas!

If you're in Vegas, be sure to check out the new B-ICONIC store at Bally's. It's on the hip, remodeled lower level where patrons will soon be able to access the awesome new LINQ project:

"Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ, an open-air retail, dining and entertainment district, anchored by the world's tallest observation wheel, known as the High Roller. Located at the heart of the world-famous Las Vegas Strip, the LINQ will span more than 200,000-square-feet of gross leasable space and feature more than 30 unique retail, dining and entertainment experiences.

The High Roller observation wheel will be the focal point of the unique urban entertainment district. Topping out at 550 feet and measuring 520 feet in diameter, the High Roller will eclipse both the London Eye and Singapore Flyer. Facing north and south (parallel to Las Vegas Boulevard), the wheel will feature 28 glass-enclosed cabins that will unveil broad views of the famed-resort city in the 30 minutes it takes to complete one full revolution. Each cabin will accommodate up to 40 people and will be available for individual or group experiences.

The LINQ is scheduled to make its debut in late 2013."


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