B•ICONIC® offers moderately priced women’s and men’s fashion accessories with the look and feel of luxury brands selling at significantly higher prices.
This enables customers affordable access to an unmatched selection of merchandise from the elegant and timeless, to the cutting edge of popular fashion. The store itself pulsates with a fresh, bright and contemporary feel, as customers are entertained by an exclusive music soundtrack officially licensed from BMI. Marketing and graphics incorporate informative, fun and inspirational messages, making the retail environment engaging and filled with energy.
Products are merchandised by color, making it easy for customers to find complementary items, while at the same time creating easy opportunities for consumers to build a look using multiple items. We constantly monitor all of the top domestic and European fashion publications and Hollywood trends to ensure our product mix is fresh, current and forward-thinking.
Most products fall within the US$10 to US$50 range, making B•ICONIC® an affordable destination for all shoppers. (Merchandise of similar quality is currently being advertised and sold for up to 3-5 times the price of comparable items.) This pricing structure allows for flexibility and adaptation to changing market trends, and allows for a broader selection of styles and products from the top-selling categories including watches, jewelery, handbags, scarves, men’s ties and accessories, hats, sunglasses, belts, footwear, gift sets, hair accessories, make-up, fragrances and travel comfort products.
B•ICONIC® was designed to allow for easy adaptation into a variety of markets, such as airports, casinos, cruise ships, duty free, hotels and other tourist destinations in the US and abroad.